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Many of times our favorite brand or app has our staple products that we’ll never steer away from. Although this is great, what better way to keep the excitement and the thrill in the purchase than with a slight brand refresh. Updating the color scheme can give the brand a new, modern look, helping to attract new customers and retain existing ones.

Color Psychology: Colors such as pink, red, and brown can evoke feelings of warmth, inclusivity, and empowerment. These colors can enhance user engagement and create a more welcoming environment
Enhanced User Experience: Aesthetic elements that reflect the diversity of users can improve the overall user experience making the app more appealing and relatable.
Brand Identity: Using a diverse color palette can strengthen E.L.F's brand identity as an inclusive and forward-thinking company.

One of the main goals for this app, as said, was inclusivity.

What better way to depict range through shade.

The home screen really need to be a staple for this app, even if the base of everything was rather simple keeping the black and white.

The home screen is showing a wide range of the color brown over the entire front page from a dark to a light shade of brown.

The additional pages I strived for a touch of subtly in the colors, not loud shades of pink and red but rather some that came off as more of an addition to this app rather than completely overtaking it with bold coloring.

Design Process

E.L.F

Scope:

Duration:

Tools:

Role:

App Redesign

6 days

Canva, Figma

Concept Designer Researcher